The olfactory pleasure that captivates
Gourmand fragrances are not a passing trend: they are a true cultural phenomenon.
According to Mintel research, launches of sweet fragrances have increased by 24% since the end of 2024, confirming a growing trend for over a year. Vanilla, caramel, chocolate, ripe fruit, milk, biscuit: today, scent feeds on dessert.
But why now?
Beauty experts explain that the gourmand boom responds to a desire for substitute sensory gratification: when we cannot indulge in taste, we do it through scent. Sweet fragrances become an emotional experience — comforting and “caloric” only in our imagination.
Two Major Eras of Gourmand
Modern perfumery has experienced two iconic gourmand phases:
Early 2000s: cotton candy, intense vanilla, pure sweetness.
From 2020 onwards: a more sophisticated wave, with more complex and less predictable gourmand fragrances.
Today, the difference is clear: gourmand evolves.
Gen Z is not just looking for sweetness, but for mood-boosting experiences. This is how neo-gourmand emerges: sugary notes intertwined with woods, spices, fruits, green or toasted accords.
No longer “pure pastry”, but fragrances with depth, character and the ability to uplift without overwhelming. Comfort, yes — but with personality.
The Gourmand Icons
N°148 Amarena – Fruity, juicy, intense
Amarena represents the most sensual side of gourmand: sweet with a slightly tangy twist. It evokes artisanal jams, spoon desserts and rich, enveloping syrups.
Why it works today: instant gratification with a fresh, contemporary vibe.
Mood: spontaneous joy, energy, modern femininity.
Olfactory memory: summer, homemade cakes, red fruit gelato.
On MySenso, Amarena N°148 perfectly captures this balance: ripe fruit is juicy and enveloping, yet retains a modern freshness that makes it irresistible and sophisticated.
N°80 Crema Caffè – Warm, creamy, enveloping
Coffee becomes an icon of neo-gourmand: not the usual bitter espresso, but its softer, more indulgent version — like a velvety cappuccino or a smooth cream that wraps you in an olfactory embrace.
Why it fits the current trend: it combines sweetness and depth, delivering comfort without being overwhelming.
Mood: security, warmth, sophisticated intimacy.
It is not just a fragrance: it is a mindful pause in a fast-paced world.
Crema Caffè N°80 by MySenso interprets this in a contemporary gourmand way: soft, elegant and enveloping.
N°8 Vanilla – Iconic, universal, emotional
Vanilla is the foundation of gourmand: warm, reassuring, comforting. Today, it is reinterpreted in a cleaner, more elegant way — less sugary, yet still memorable.
Why it remains dominant: universal, cross-generational and genderless, it uniquely enhances mood and conveys stability in uncertain times.
Mood: balance, conscious sweetness, timeless elegance.
Vanilla N°8 by MySenso is a perfect example: deep, delicate and enveloping.
It’s home. It’s an embrace. It’s emotional comfort.
In recent years, sweet fragrance launches have grown by 24% since 2024, confirming gourmand as a cultural phenomenon linked to diet culture and food restriction. Fragrance becomes a sensory substitute for indulgence, evolving into a more refined neo-gourmand that blends sweetness with depth.
Gen Z, in particular, appreciates its “mood boost” effect: gourmand is no longer just about sweetness, but about olfactory psychology, emotional comfort and personal style.
